Welcome to the 2022 May Virtual Meeting - and Opening Keynote presented by Whitney Welch RID, IIDA, Vice President Commercial Sales | Daltile Corporation Tuesday, May 17, 11 AM - 12:15 PM ET

In the opening keynote, Whitney Welch, Vice President of Commercial Sales with Daltile, will discuss how to stay relevant as sales people in the new and evolving flooring industry. Whitney's presentation will cover what Daltile is doing in the virtual space, the companies she looks to for forecasting, current and future selling strategies, initiatives and key product categories (other than tile) and three installation tips for contractors when installing tile.

Whitney has been with Daltile for over 10 years. She is an expert in the flooring industry and has a strong background in A&D. Prior to her career at Daltile, Whitney worked in healthcare and senior living design at an architectural firm. She received a Bachelor of Interior Design with a minor in Architecture from Texas Tech University. At Daltile, Whitney went from the A&D customer lens to being an Architectural Rep. She then became the Commercial Sales Manager for the Southwest Region and in January 2021 was promoted to Vice President of Commercial Sales. Whitney takes pride in connecting with customers, internal and external, as well as educating the industry on tile trends and technical information.