Complaint Prevention What to Do and What Not to Do When You Have a Claim presented by Evan Lauridsen, Lauridsen Consultancy Group 

Complaints in the flooring industry can drain your time, money, and reputation—especially when mishandled. In this dynamic session, industry veteran Evan Lauridsen shares expert insights into the most common flooring complaints and how to prevent them before they start. With decades of experience working for top global flooring and sundry manufacturers, Evan brings a unique, 360-degree perspective. As a second-generation installer, former installation manager, flooring dealer, certified inspector, trainer, and consultant, he knows what it’s like to “eat a floor”—and how to avoid being the one stuck with the bill. Whether you're a dealer, contractor, or installer, this course will equip you with the tools to protect your business, your bottom line, and your reputation. You’ll learn: 1. The top flooring complaints and how to sidestep them; 2. Critical mistakes dealers and contractors make when filing claims; 3. What manufacturers really need to process a Justified claim—and how to deliver it.