What Can Go Wrong Before Flooring Goes Down? Avoiding Seven MORE Deadly Sins of Floor Covering Installation presented by Aaron Abbott, LATICRETE International, Senior Technical Product Manager, LATICRETE International.

This webinar tackles the costly mistakes that derail flooring projects before the first tile or plank is ever laid. Focused on the critical substrate-prep phase, the session walks through seven common "deadly sins" of floor covering installation—from assuming a substrate is ready without checking, to treating moisture mitigation as an afterthought, skipping elevation surveys, mishandling the mixing of self-leveling underlayments, patches, and skim coats, underestimating jobsite logistics, and dismissing the roles of environment and proper floor prep. Participants will learn how the LATICRETE Concrete & Substrate Prep product line can be used to proactively prevent problems. With industry data showing that moisture alone drives roughly 80% of commercial flooring failures at a cost of billions annually, attendees will leave equipped to spot risks early, prep with confidence, and protect the long-term integrity of every installation.